It's tempting to jump head first into facebook ads and other trending tactics. However, a whole lot of time and money can be saved with just a little foresight. Here we set our plan of attack for each stage in the funnel: awareness > acquisition > onboarding > retention.
If a strategy is already in place, I see what's working, what's not and where we should double down our efforts.
Messaging & Creative
If you confuse, you lose. What does your startup do? Why should prospects care? It needs to be simple and memorable.
I help tell your story by pinpointing your positioning and crafting clear messaging that's used across all assets. My design team bring this to life through stunning websites, social ads, emails, and other needed content.
Distribution, distribution, distribution. I find, build and optimize channels to introduce your product and acquire new customers. I work with both paid and non paid channels that include: Facebook, Linkedin, Email, SEM, SEO & Content Marketing.
I'm a big proponent of running experiments so that we dip our toes before fully jumping in - test, iterate and then scale.
Onboarding & Retention
The seeds of churn are planted early. It's said that 40-60% of free trial users will use your product once and never comeback.
I design frictionless onboarding experiences that allows your customers to achieve their first "aha moment" as quickly as possible. To have them coming back, I build engagement & churn-win back systems that are instrumental in driving retention.