The seeds of churn are planted early as 75% of new users are lost within the first week.
Our attention spans in the digital space are so short that if you don’t understand how to use something within the first few minutes or seconds, you give up.
I’ve seen so many SAAS companies out there literally dump new users into their tool with little or no onboarding. It’s a problem because so much time and money is spent convincing someone to sign up…only to see them churn shortly after.
Below is a brief outline on the basics of customer onboarding and how to do it right.